Select Page

Advisory Board

The Industry Advisory Board Members of Australian Professional Skills Institute

Australian Professional Skills Institute has leading academics and industry experts on their industry advisory board.

The main focus of the industry advisory board is to ensure Australian Professional Skills Institute maintains a leading and innovative edge on training programs, student services and industry practice. APSI consults regularly with its board members to ensure students receive up-to-date training and relevant work experience upon graduation, making our graduates highly skilled and sought after.

The board members reflect a diversity of professional backgrounds and include representation from the university, hospitality and food, business/commercial and vocational and education training sector.

Key roles of the Industry Advisory Board:

  • Advise APSI on strategic developments affecting the industry and education
  • Connect APSI to key industry bodies and businesses
  • Identify opportunities for working more closely with the industry at all levels
  • Advocate the importance of increasing education levels and developing career paths
  • Advise on  curriculum, assessment,  training opportunities and initiatives
  • Seek potential industry sponsors and scholarships and prizes
  • Contribute to the relevance of our training programs
  • Give students professional insights by acting as guest speakers and mentors

Australian Professional Skills Institute’s Advisory Board members are:

Dr. David Stockley

Dr Stockley is a former academic who became a senior manager in universities specialising in international education in Australia and Asia and is now a company director and consultant working in higher education. Dr Stockley specialised in higher education management, strategic planning in higher education, transnational education business planning and risk management, quality assurance in international education, marketing and recruitment for international students.

Dr Stockley now consults with a number of universities in Europe on strategic planning for internationalization, market branding and positioning and change management.

Dr Stockley was the Pro-Vice-Chancellor (International) of La Trobe University from 1997 to 2007. Dr. Stockley holds a PhD in History from the University of New South Wales, Diploma of Teaching and B.A. (Hons) from the University of Adelaide. Dr Stockley is a fellow of Australian Institute of Company Directors.

Professor Jamie Murphy

Jamie is the Adjunct Professor at the University of Eastern Finland and taught at the University of Western Australia and Murdoch University.

Jamie’s hospitality background and an MBA from Michigan State University led to European marketing manager for PowerBar and Greg Lemond Bicycles, and both an MS and PhD from Florida State University.

Jamie chairs the Google Ad Grants Online Marketing Challenge, ensuring the Challenge provides a solid academic experience for the students and worthwhile consulting for the participating non-profit organisations.

His industry and academic experience spans five continents and includes hundreds of publications in academic journals, international conferences and leading newspapers such as The New York Times and Wall Street Journal. Professor Murphy’s research includes food waste, robotics, Massive Open ONline Courses (MOOCs) and effective Internet use for citizens, businesses and governments. His academic passion, however, is teaching and mentoring great students.

Jurgen Baumhoff

Jurgen Baumhoff is a passionate Hospitality Professional having received his basic training in the Hospitality Industry in Germany and Switzerland.

A German national with a Permanent Residency in Australia, Jurgen’s Hotel experience spans over 45 years having directed his career path from a hotel management graduate to General Manager with major international Hotel Chains such as Kempinski, Hyatt and InterContinental Hotel Group in countries such as Germany, France, Australia, UK, Israel, Hong Kong and Egypt.

Jurgen also gained valuable experience in the field of Hotel Development and Asset Management working with Brands like Ritz Carlton, Marriott, Sheraton and Moevenpick while heading Qatar National Hotels Co. (now known as Katara) as CEO. Following a similar role in the Kingdom of Bahrain and later as COO for Emaar Hospitality in Dubai.

Jurgen moved to Geneva in early 2013 and until mid 2017 headed up several franchise Hotels under the IHG brand in Switzerland, owned and managed under a master franchise agreement by a Saudi conglomerate.

Jurgen mostly spends his time now between Perth WA, Geneva Switzerland, and Dubai. He is also the Founder & CEO of One Step Beyond Worldwide (Australia) Pty Ltd a strategic Hospitality Advisory based in Perth, WA which he established in 2007 and which now trades under the name of MetaPoint Advisory.

Jurgen`s expertise covers Operations (Interim Management), Turnaround and Change Management, Asset Management, Operator Search and Selection, Concepts & Project Development, Quality Audits & Improvements, Coaching & Mentoring for young Hoteliers

Jurgen is also a member of the Advisory Board of Quillon Hospitality Dubai, a member of the Advisory Board of the Australian Professional Skills Institute (APSI), an ordinary member of the Rotary Club of Perth and the United Nations Association of Australia WA Division (UNAAWA) both being non-for-profit organisations. He is also a Board Member of Travel Genius Pte Ltd, which is a Singapore based AI-powered tech firm.


Professor Lyn Beazley

After graduating from Oxford and Edinburgh Universities, Professor Lyn Beazley built an internationally renowned research team in Neuroscience that focused on recovery from brain damage, much of her investigations undertaken at The University of Western Australia. Currently, Lyn is Adjunct Professor of Science at Murdoch University. As Chief Scientist of Western Australia from 2006 to 2013, Lyn advised the Western Australian Government on science, innovation and technology as well as fulfilling the role of science ambassador locally, nationally and internationally. In 2009, Lyn was awarded Officer of the Order of Australia and was honoured to be inducted into the inaugural WA Women’s Hall of Fame.  Lyn was amazed and delighted to be named the WA Australian of the Year for 2015.

Professor Lyn Beazley’s Speech at APSI’s 10th Anniversary

Neal Jackson

Neal has over 48 years of experience as a chef – 42 of which have been in Western Australia. Neal completed his chef apprenticeship at the Savoy Hotel in London. After migrating from Britain to Australia in 1971, Neal worked in a number of venues before opening his first restaurant, the Anchor and Hope Inn in Donnybrook, in 1981. Following this, Neal also owned highly regarded restaurants Louisa’s in Bunbury and Jackson’s Restaurant in Mount Lawley,

Jackson’s Restaurant, which was considered the number one “special night out” destination for many years, before closing in 2014, introduced degustation menus to Western Australia. The restaurant won a number of awards, including Restaurant of the Year, by The West Australian Good Food Guide in 2011.

Neal’s culinary style is based on French technique with the use of Asian ingredients and a little touch of British. In 2013, Neal announced that he would be retiring after a highly successful 48-year career, however, he now consults with many venues such as the Amelia Park Restaurant in Margaret River and attends regularly food fairs in China.

Liza Gomes

Liza has over twenty five years of experience in international education and vocational education and training in Australia. Liza has held senior marketing and management positions in leading vocational and higher educational institutions in Perth and in Sydney. Liza is the Principal Executive Officer (PEO) of Australian Professional Skills Institutes since its inception in 2009. She takes on the leadership role to grow Australian Professional Skills Institute into a high quality, progressive thinking registered training organisation in Western Australia. Liza draws her international management experience from Hong Kong, Macau and Switzerland where she spent early days of her hotel management career as a trainee in renowned hotel Chateau d’Ouchy in Lausanne.

Liza holds a Masters Degree in Marketing from the University of Western Australia, a Bachelor degree in Commerce (major in Marketing and public relations) from Curtin University of Technology, a Higher Diploma of Hospitality Management from the Hong Kong Polytechnic University, a Diploma in Vocational Education and Training, a Diploma in Training Design and Development and a Certificate IV in Training and Assessment. Liza also holds a Diploma in Interpreting from TAFE and is a NAATI accredited translator in Chinese language. Liza is fluent in Chinese (Mandarin and Cantonese) and Portuguese Languages.